Walk into the hall with meetings already booked
A trade show is the one week a year your whole market stands in one building. Most teams find out who was there afterwards, from a badge scan.
The problem with show pipeline
Everyone knows the show matters. Almost nobody knows, in advance, which of the accounts they actually care about will be in the room — so the stand gets booked on faith and the follow-up starts cold three weeks later.
Exhibitor lists are published, and then ignored
The information is public weeks ahead. It is just never lined up against the accounts you are already working.
Badge scans are the wrong end of the week
By the time you have a scan, the conversation you wanted has already not happened.
How OppStream handles it
- 1
It checks who is going
For every account in your pipeline, OppStream looks for published evidence that they will be at a given show — and records nothing without it.
- 2
It shows you the overlap
Your own show calendar, matched against theirs. You see which of your accounts will be in the same hall, on which days, and where their stand is when that is published.
- 3
It writes the ask
Outreach that opens on the show itself, timed to land when the meeting can still be arranged — not the week before, and not after everyone has gone home.
- 4
It knows when not to mention it
A show eight months out is not an opening, and a finance lead is not going to the show. Both cases are handled rather than left to a template.
A model asked “which shows will this company attend next year” will answer confidently and be wrong. So attendance is recorded only from a published exhibitor list, a published speaker list, or the company’s own announcement — with the source kept. A wrong claim about where someone will be is worse than no claim at all: it is checkable, and they will check it.
See who from your pipeline is going
Add your show calendar and OppStream matches it against every account you track.