How it works

From nothing to a working pipeline

You describe your company once. Everything after that is OppStream working out who to approach, why now, and what to say — and showing you the evidence for each.

Minutes to set up
a website and a sentence, no persona worksheets
Evidence on every claim
checkable before you act on it
Nothing sends itself
unless you turn that on, inside your limits
First

It learns what you sell, and to whom

Give it your website and a sentence about your business. It works out what you sell, who buys it, and which signals matter in your market — then finds real companies that fit and scores each one on fit, timing and strategic value.

  • No persona worksheets to fill in or maintain
  • Every score shows the evidence and the risks behind it
  • A weak match is shown as weak, never padded to fill a quota
Setting up OppStream from a company website, and the first scored opportunities arriving

Every account arrives ready to work

Each one carries the development that makes it live this week, the people who decide inside it, and a first message already written from what is true about them. You open it and start the conversation.

Why now
the development that makes this the week, with the page it came from
Who decides
everyone around the decision, and the part each of them plays
What to say
a first message per person, in their language, built on real detail
Proof
every claim linked to its source, so you can check it before you send
Then

It tells you why this week, and who to call

Timing is what separates an account worth calling now from one worth calling next year. OppStream watches for the funding round, the hiring pattern, the new plant — then maps the buying committee inside the account so you are not betting the deal on one contact.

  • A time-sensitive reason to act, with the source behind it
  • Who decides, who influences, who will actually use it
  • Something real you already share, checked before it is offered
A timing signal on an account alongside the buying committee inside it
Then

It writes the outreach and keeps the account alive

A full sequence per contact in their own language, plus a personal video addressed to them. After that it keeps watching: replies tracked, health rescored on real activity, and a nudge only when something genuinely new gives you a reason to speak up again.

  • Everything is yours to edit before it goes anywhere
  • Nothing sends itself unless you turn that on
  • It never suggests the same angle twice on the same person
How it stays with an account
A drafted outreach sequence with a personal video, and the account being monitored afterwards

The whole sequence, step by step

Everything above, in the order you actually experience it.

  1. 1

    Tell it about your company

    Your website and a short description are enough. OppStream works out what you sell, who it is for, and which buying signals matter in your market — you do not fill in a persona worksheet.

    You can correct anything it infers. Those corrections shape every piece of research that follows.

  2. 2

    It finds the accounts

    Real companies that fit, researched continuously rather than pulled from a static list. Each one arrives scored on fit, timing and strategic value, with the evidence behind the score and the risks that argue against it.

    Confidence genuinely varies. A weak match is shown as a weak match rather than padded to fill a quota.

  3. 3

    It tells you why now

    A funding round, a hiring pattern, an expansion, a leadership change, a new plant. Timing is what separates an account worth calling this week from one worth calling next year.

  4. 4

    It finds the people

    The buying committee at each account — who decides, who influences, who will be using the thing — with their roles and business contact details, drawn from publicly available professional sources.

  5. 5

    It finds what you already share

    Something real that already connects you to them, found and checked against its source before it is ever offered as an opening. Shared context turns a cold approach into a warm one — and an invented one ends the conversation, so nothing reaches a draft unless it can be proved.

  6. 6

    It writes the outreach — and records the video

    A full sequence per contact in their language, plus a short personalised video addressed to them, with a landing page where they can reply in one click. Everything is yours to edit before it goes anywhere.

    Nothing sends itself unless you turn that on, and when you do it runs inside limits you set.

  7. 7

    It keeps working while you sell

    Replies are tracked, account health is scored on real activity, and new signals move accounts up and down the list on their own. You open it to find out what changed, not to maintain it.

  8. 8

    It stays with the accounts that go quiet

    Most opportunities never say no — they go silent, and get dropped because there was nothing new to say. OppStream keeps watching them and tells you when there is genuinely a reason to get back in touch, however many months later that turns out to be.

    It never suggests the same angle twice, and when nothing has happened it says so rather than inventing an excuse to appear in somebody's inbox.

  9. 9

    It learns from what you win and lose

    Mark an opportunity won, lost or dismissed and OppStream starts finding the pattern in your own results — then puts what it learns back into what it shows you next. The longer you use it, the more it reflects your business rather than a generic idea of a good lead. Those findings shape the accounts it proposes next and the outreach it writes.

    Nothing is claimed from one or two deals — a pattern has to hold across enough decided outcomes before it is shown, and it always says how much evidence is behind it. You confirm what is real and dismiss what is not, and your judgement is never overwritten by a later pass.

What makes the difference

Plenty of tools will produce a list. The value is in whether you can act on it without checking every line yourself.

Every score explains itself

Scores come with the reasoning behind them and the evidence they rest on — never collapsed into one number nobody can argue with. You can always see why something ranked where it did, and disagree with it.

It says when it does not know

Uncertain findings are labelled uncertain, and empty fields stay empty. You always know how much weight a result can carry.

You keep the last word

Research, drafts and video are all yours to edit, override or discard. The product proposes; you decide what reaches a customer.

Try it on your own market

Ten opportunities, scored with evidence, on the free plan. You will know inside an afternoon whether it is finding anything you would not have found.