Nobody signs alone
A single champion is not a deal. In any considered purchase the decision runs through several people — the one who owns the budget, the one who has to make it work, the one who has to live with it — and each of them is being sold a different thing.
One message cannot serve four people
The person who owns the outcome cares about the result. IT cares about integration risk. Finance cares about payback. Send all three the same email and two of them read a message written for someone else.
Who decides
The person whose budget it comes from, and what they are measured on.
Who influences
The people whose objection quietly ends it, long before a signature.
Who uses it
The team who will live with the thing, and whose enthusiasm carries it upward.
How OppStream handles it
- 1
It finds the people
The committee at each account, from public professional sources, with their role in the decision rather than just a job title.
- 2
It groups them by what they care about
Every contact is sorted into a buying group, and the message for each is written to that group's actual concern.
- 3
It writes each one separately
A full sequence per person, in their language, referencing what is true for their role — not one email with the name swapped.
- 4
It tells you who is missing
Coverage is shown per account, so a deal that has only ever spoken to one person is visible as the risk it is.
A guessed email address is marked as guessed, and never presented as confirmed. A company switchboard is never dressed up as somebody’s direct line. Where a detail is not known, the field stays empty rather than being filled with something plausible.
See it on your own pipeline
OppStream researches real companies, tells you why now, and drafts the outreach. Free to start, no card.